Seminar on Consumer Culture of Agricultural Products in Regional Markets

09:54 22/04/2024

The seminar "Consumer Culture of Agricultural Products in Regional Markets"  was successfully organized by the International Economics Faculty on April 17. This was the fourth in a series of training sessions in the Economist Up 2024 Competition: Integration Journey, with the aim to provide participating teams with solid knowledge of research and learning capabilities.

The "Consumer Culture of Agricultural Products in Regional Markets" seminar   

The seminar was honored to host esteemed speakers, Dr. Dao Viet Anh from the Vietnam Trade Promotion Agency, Ministry of Industry and Trade, and Ms. Nguyen Minh Phuong from the Asia-Africa Market Department, Ministry of Industry and Trade. 

Regarding the Organizing Committee, there was the presence of MSc. Hoang Ngoc Bich, Lecturer at the Faculty of International Economics, member of the Advisory Board. The seminar was successfully conducted with the enthusiastic participation of the Top 8 teams of Economist Up 2024 and students from the Diplomatic Academy of Vietnam.

Ms.. Hoang Ngoc Bich presents flower to Speaker Dao Viet Anh and Speaker Nguyen Minh Phuong

 In the first session of the seminar, Ms. Nguyen Minh Phuong shared with students  about the Middle East market in terms of geography, society, politics, and economics, providing candidates with a comprehensive understanding of the consumption culture in the Middle East market.  She also presented an overview of Vietnam’s international economic relations with the Middle East countries, offering valuable perspectives for the education purpose. Additionally, Ms. Nguyen Minh Phuong summarized the opportunities and challenges of businesses when approaching this market based on long-standing working experiences and research expertise. Through this presentation, students were provided with essential knowledge to prepare for research activities related to exporting to the Middle Eastern market, as well as market research methods for expanding business operations in a new market.

Speaker Nguyen Minh Phuong discuss the Middle East market

The second session of the seminar was an open atmosphere of discussion between the speaker, Dr. Dao Viet Anh, and the students. The speaker addressed up-to-date and highly applicable information of the Chinese market, noticeably comparing the requirements that are needed for agricultural products in urban and rural areas. Afterwards, the speaker provided an overview of Vietnamese agricultural exports to China and named some real-life examples of successful Vietnamese businesses in China, such as Trung Nguyen coffee or La Ganh pho restaurant.

Dr. Dao Viet Anh discusses the relevance and high applicability to the Chinese market

The topic of "Enhancing Vietnam’s Agricultural Products" was highlighted through numerous inquiries raised concerning international agricultural markets and strategies for domestic companies to thrive in an increasingly demanding market. These queries were thoroughly, deeply and precisely addressed, offering students guidance and crucial standards for investigating prospects in this field.

The students listen attentively as the speakers present
The speakers answering students’ questions

The fourth seminar was vibrant and provided valuable insights for all students involved. The organizing committee truly appreciates the participation of every student in the Economist Up 2024 training session. Don’t forget to follow the Economist Up 2024 fanpage to stay updated on the upcoming events of the competition.

Tuyet Nhung - Organizing Committee of Economist Up 2024

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