Workshop & briefing session: “From Heritage to Gen Z & The role of creative communication”

The Workshop was honored to welcome Dr. Le Xuan Kieu – Director of the Cultural and Scientific Activities Center of Van Mieu – Quoc Tu Giam. In his sharing session, the speaker provided profound insights surrounding: the journey of transforming Van Mieu – Quoc Tu Giam from a Heritage site into a Creative Space; communication work associated with preserving and spreading cultural values; as well as strategic orientations for 2026. Notably, this event served as a practical exchange within the framework of the Building Communication Strategies course, helping students to research, exchange information with the representative from Van Mieu - Quoc Tu Giam, and work towards proposing creative communication projects. This was a practical communication opportunity for students, integrating theory and practice, alongside internship opportunities that help students hone their skills and gain professional experience right within a heritage environment.

Throughout the program, students actively exchanged ideas, asked questions, and shared perspectives, creating an open academic space brimming with creative inspiration.

The Faculty of International Communication and Culture would like to extend our sincere gratitude to Dr. Le Xuan Kieu and the Cultural and Scientific Activities Center of Van Mieu - Quoc Tu Giam for accompanying and sharing with FICC students, providing motivation and inspiration for students to promote their creativity and connect traditional values with the innovations of the era.