“Unleash Your Potential” with IC Master Season 10

IC Master is the annual and sole communication contest organized by the Faculty of International Communication and Culture (FICC) of the Diplomatic Academy of Vietnam (DAV). The program has had the opportunity to collaborate with reputable entities such as: UNESCO, WWF Vietnam, AIA Vietnam, CocaCola, Golden Bee, Galaxy Comm, and NOVAEdu…

After nine seasons marked by strong impressions, IC Master Season 10 promises to create its own distinctive impact with the theme: International Marketing Communication for OCOP Products.

"OCOP is the acronym for “One Commune One Product” - a major government program aimed at promoting internal strengths and increasing economic development value, while improving social life for rural residents. With the desire for each specialty product to “tell” the unique cultural story of its region, and with the mission of connecting and spreading Vietnamese cultural values globally, IC Master 2022 brings this special theme in the hope of finding talented and ambitious candidates with a strong desire to promote and establish a position for Vietnam's local specialties on the world brand map."

4 Stages Awaiting Talented Communicators to Conquer

BREAKING OUT - PRELIMINARY ROUND (July 19, 2022 - August 14, 2022)

Participating teams register and are divided into 5 groups, corresponding to 5 participating provinces (Bac Ninh, Bac Giang, Hoa Binh, Son La, Bac Kan). Each team can then select a desired product to build their submission proposal. The 10 teams with the most groundbreaking proposals will be selected to continue their journey with IC Master Season 10.

- Deadline for Preliminary Round application submission: August 6th, 2022

- Preliminary Round results announcement: August 14th, 2022

NURTURING - SEMI-FINAL ROUND (August 17, 2022 - September 8, 2022)

From each of the 5 groups, only the top 2 best teams will advance to the Semi-Finals. At this stage, teams will continue to “nurture” their proposals to further refine them, develop a story linked to the product, and present their plan to the Jury. Based on the evaluations of the Jury and the Organizing Committee, the 05 teams with the highest scores will move on to the next stage to implement their proposals.

THRIVING - IMPLEMENTATION ROUND (Expected: September 19, 2022 - November 19, 2022)

The 05 selected teams will receive funding support to execute their plans over approximately two months. Teams will work with mentors to submit a results report and, simultaneously, produce a promotional video for the product. The video will be posted on the Contest’s Facebook page for an online public vote.

BLOOMING - GRAND FINALE (Expected: November 27, 2022)

In the IC Master 2022 Grand Finale, after going through the stages of nurturing and development, the 05 teams will present their project results. However, only the 03 most outstanding teams will be selected to defend their proposals in the debate round to find the winner of the contest's highest title.

Eligibility:

- All students currently enrolled in universities and colleges nationwide who are passionate about journalism, culture, public relations, advertising, and communication fields.

- Participation is in teams of 3 - 5 people.

- Teams must not have advanced to the Semi-Finals of previous IC Master seasons.

The “RISE BEYOND” journey officially begins with the first stage - BREAKING OUT.

IC Master is like fertile ground, a place to “nurture” talented communicators with the ambition and dream of elevating Vietnamese culture and values on the world map. This is an opportunity for students to break through their personal limits, unleash the potential abilities constrained by a "reserved" shell. It is the first step for “idea sprouts” to have the chance to blossom and soar high.

In the Breaking Out round, participating teams will be randomly divided into 5 groups representing 5 provinces: Bac Ninh, Bac Giang, Hoa Binh, Son La, and Bac Kan. Teams will then be free to select local products from their assigned province to build their proposal according to the contest brief. After teams complete the registration form, the official contest brief will be sent to them via individual email within 24 hours.

- Breaking Out (Preliminary Round) registration link: https://bit.ly/ICMform

- Registration period: July 19th, 2022 - July 29th, 2022

- Proposal submission deadline: August 6th, 2022

DETAILED INFORMATION ABOUT IC MASTER 2022

Fanpage: https://www.facebook.com/nhatruyenthongtaiba/

Booklet: https://tinyurl.com/mrvcv42t

FOR ALL INQUIRIES REGARDING THE PROGRAM, PLEASE CONTACT

IC MASTER 2022

Facebook: https://www.facebook.com/nhatruyenthongtaiba/

Email: icmaster.ficc@dav.edu.vn

Hotline:

0379776208 (Quỳnh Trang)